WHAT IS BRANDING?


A brand is way more than just a logo, it's about the whole personality, and your marketing should be a direct reflection of who you are and what you are about.

People buy from people so my job is to make sure YOU shine bright and attract the right fee paying clients.

I always ask my clients 'what is it about you that people love?' This is one of the first major steps to building the brand.

Another key questions is 'What transformations do you provide your clients?'
People get so hung up on selling the features of their business they lose engagement and sales and this question is vital.
A confused buyer is a non-buyer.

 
 
It's important to remember that people buy from people so make sure you show off 'you' in the right way. Get this right and you attract the right clients but also repel the ones you don't want to work with because they won't resonate with what you are about. It saves times, money and heartache, believe me I've been doing this for 25+ years now.

You're doing your best and business should be about fun and love right.
And this is exactly what I help my clients achieve.

Marketing and branding is not a dark art – my role is to make it easy. To make it flow and for you to be in that flow
 
 

HOW I CAN HELP YOU


There are a number of ways to help you develop your brand or to make some changes to what you already have.

Below is a list of ways I can help you.
 
 
WHO IS THIS FOR?
My Brand Evaluation calls are for coaches and consultants who feel they aren't getting the leads or the right clients through the door and just need to have someone with experience and a proven track record to take a look at what they are doing and help get them back on the right track again.

My process involves taking a detailed look at all your current marketing including website and social media platforms.

STEP 1 – You fill in a form which outlines and informs me of where you are in your business and where you want to be heading

STEP 2 – After viewing the completed form I will then evaluate all your current marketing and I make detailed notes which will be emailed to you before Step 3.

STEP 3 – We have a focussed 2 hour 1-2-1 Skype / phone call where we discuss your brand, changes (if needed) that need to be made in order for you to be on the right financial track.

Please note: Each call is recorded for your reference. (recorded in strictest confidence and only you receive a copy).

WHAT YOU RECEIVE
At the end of our sessions together you will have a detailed plan of what needs to be done to increase your brand profile and how you can engage with more clients and drive more traffic to your website, leading to more leads and more sales.
As my clients will tell you, I always over deliver

INVESTMENT: £447 / $555
 
Simon Jordan Branding and Coaching

Honesty Policy – If you don't need it, I won't offer it to you.

 
 
 
WHO IS THIS FOR?
This is for coaches and consultants who don't feel confident with their current vision and sales pitch. They aren't attracting the right fee paying clients and want to be able to shout their business offering from the rooftops with passion and energy. If that's you then this level is right for you.

This process consists of the following

3 x 1 hour focussed Skype / Phone calls

CALL 1 – This first call is to discuss your business and for me to get a detailed understanding of who you are and what you are aiming to achieve.

CALL 2 – We now dig deep into the business and start to gain clarity on your vision and your message. This is your elevator pitch which is vital for explaining to your prospects what it is you do and how they can benefit from your expertise.

CALL 3 – On this call we finalise your message so you feel totally comfortable with it and it flows for you.

Please note: Each call is recorded for your reference. (recorded in strictest confidence and only you receive a copy).

As part of this you will also receive a copy of my 5 pillars to building a powerful pitch which we will go through together on Call 1

WHAT YOU RECEIVE
At the end of our sessions together you will have a clear vision of your business' future and a powerful elevator pitch that you can deliver with great confidence and passion when meeting prospective clients and to also feature this on all of your marketing.
Remember sales are won and lost because of that initial delivery of the sales pitch. It's important you get it right because you don't get a second chance to make a first impression.

INVESTMENT: £997 / $1,251
 
Simon Jordan Branding and Coaching

Honesty Policy – If you don't need it, I won't offer it to you.

 
 
 
WHO IS THIS FOR?
This is for coaches and consultants who need to get clarity on their message, have a confident elevator pitch and also a great brand identity.
You want something that promotes your business and is inline with who you are and your energy, that helps you shine bright and get recognised in a crowded marketplace.

Level 3 consists of:
STEP 1. Clarity session – 2 x 1 hour Skype / phone calls for me to gain insight into what you do and who you are and what you are aiming to achieve. Within these calls we will also work on creating a powerful elevator pitch.
You’ll also receive a copy of my 5 pillars to building a powerful pitch which we will go through together .

STEP 2. Brand discovery session – This is a focussed 2 hour Skype / phone call where we dig deep to create your brand. These sessions are to create your brand values which are the foundation of your marketing and image.

STEP 3. Brand Identity Creation. – Taking your new brand values I will then personally design and create your brand identity. 3 ideas will be presented for you to choose from and then if you are happy with one, I will then finalise it and then go on to create your brand assets which consist of:-
Logo identity – text and strap line.
Social Media headers – Facebook, Twitter, YouTube etc.
Email signature

STEP 4. Brand Bible – the rule book for your new brand. Every big business has one of these books (and you should too). It sets out the guidelines for the brand. It outlines the rules for your brand such as tone of voice, image style, fonts, colour palette and brand story which will save you time, money and stress when creating any new marketing. It will help keep your brand consistent and help build confidence for your brand.

WHAT YOU RECEIVE
At the end of our sessions together you will have a clear vision of your business' future, a powerful elevator pitch that you can deliver with great confidence and passion when meeting prospective clients and to also feature this on all of your marketing.
You'll also own a gorgeous new brand and look amazing across your social media platforms and also know how to progress with your brand.

INVESTMENT: £2,497 / $3,097 – Paid in instalments
 
 
 
WHO IS THIS FOR?
This is for coaches and consultants who need to build their brand from the ground up or, they feel what they already have is not working for them and need a complete overhaul. That means defining their message, creating a powerful elevator pitch, a fantastic brand identity, social media presence and a wonderful, lead and sale building website that makes them shine bright to the world and engages with their target market

Level 4 consists of (pretty much everything including the kitchen sink):
STEP 1. Clarity session – 2 x 1 hour Skype / phone calls for me to gain insight into what you do and who you are and what you are aiming to achieve. Within these calls we will also work on creating a powerful elevator pitch.
You’ll also receive a copy of my 5 pillars to building a powerful pitch which we will go through together .

STEP 2. Brand discovery session – This is a focussed 2 hour Skype / phone call where we dig deep to create your brand. These sessions are to create your brand values which are the foundation of your marketing and image.

STEP 3. Brand Identity Creation. – Taking your new brand values I will then personally design and create your brand identity. 3 ideas will be presented for you to choose from and then if you are happy with one, I will then finalise it and then go on to create your brand assets which consist of:-
Logo identity – text and strap line.
Social Media headers – Facebook, Twitter, YouTube etc.
Email signature

STEP 4. Brand Bible – the rule book for your new brand. Every big business has one of these books (and you should too). It sets out the guidelines for the brand. It outlines the rules for your brand such as tone of voice, image style, fonts, colour palette and brand story which will save you time, money and stress when creating any new marketing. It will help keep your brand consistent and help build confidence for your brand.

STEP 5. Website – From your new brand values I find the right Wordpress theme that works for you and with your target market in mind. Myself and my team then mold this theme so it becomes yours with your brand and your personality all over it. We incorporate a lead building section to it and can be fully expandable for selling online too.

STEP 6. Coaching – This level also includes 5 coaching calls (1 hr each) to help you build your brand and hold your hand for the first 6 months from launch so you have my 25+ years experience on hand whilst you build your business and engage with your audience.
Within these coaching calls I can also help you develop your products to sell from the website.

WHAT YOU RECEIVE
It's probably easier to tell you what you don't get with this level. You will receive a brand that encapsulates you, your own brand guidelines, a brand identity, a powerful elevator pitch which, you have 100% confidence in. A lead generating website and a social media presence to die for. Cool huh!

INVESTMENT: £5,997 / $7,382– Paid in 3 instalments
 
Simon Jordan Branding and Coaching

Honesty Policy – If you don't need it, I won't offer it to you.