Personal branding – your online DNA

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Personal Branding

Meaning of DNA – The fundamental and distinctive characteristics of someone.

Your DNA is permanent just like your life on Social Media

With that in mind what was the last thing you posted on Facebook or any social media platform?

What pictures do you post?
What jokes do you tell?
What content do you share from other people?
Whom do you let comment on your posts and what do you let them say?

…prospective clients are watching.

I ask this probing question because you may not know this but your prospective clients are watching.
That sounds worrying and a bit stalkerish doesn’t it? But recently I picked up a new client and they told me that they had been watching me online for a while and saw that I was (in their words) ‘the real deal’ and loved how I work.
This was heartening and reinforced my belief in what I was doing.

This is how Social Media works and I love it for it. Social Media is about being social, engaging and building relationships with people.

Behave now as in the future

The world’s top life coach; Anthony Robbins once said that if you want to become a big name and famous then start to behave in that way now.
This means getting used to how you will behave when people recognise you and how you conduct yourself.
Now this doesn’t have to mean wearing dark glasses all the time and having tinted windows in your car, but it might be fun for onlookers.

What the ^&*(!!!

Behaving like this can help you to rain yourself in when you want to possibly vent your anger at something and use a few choice words.
Remember people are watching so when you unleash that comment, expletive or rude image ask yourself will it make your prospective clients wince and move away?, if you were that famous person what would it do for your overall image?

There is a great story about the Jewellery Shop owner Gerald Ratner who said on live TV that is jewellery was ‘crap’
This 4 letter word killed his business overnight.

This may sound all rather too much and that you need to watch everything you post so there is no spontaneity, but the simple answer is yes you do to be honest. You can shout in the street and a few people driving or walking past may notice but the words have left your mouth and faded into nothing and they may remember them for a little time. Online they stay forever.

80% of recruitment agencies in the states now use LinkedIn and Facebook to look at a candidate to see what they are like, so tell your teenagers to be careful what they post. I have seen a lot of posts where people are talking in unfavourable terms about their employers.

What is a brand and how do I create it?

If you’d like to know more about how to create your personal brand and to get a better understanding of branding please read my other posts – the link below is a great place to start.

 

If you would like to learn an effective way of building your brand
I offer a 6 week step-by-step online audio course.

NewAudios

Build a Profitable Personal Brand.
Click here to view

“Everyone should do this!!..I did, worked amazing wonders for me…this program holds PRICELESS information”
Kate Gardner, International Best Selling Author

 

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Simon JordanSimon is a branding and marketing consultant, coach, author, keynote speaker, photographer and philanthropist
“because it only takes one person to make a difference”
Simon lives in London with his partner, is a dad of 2, step dad of 3, dog owner and a lover of the outdoors and fitness challenges.

 

 

 

Posted on January 8, 2014 in Branding, Business Growth, Marketing, Simon Jordan Blog, Social Media

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