What’s your business ecosystem?

 
 
Transcription from the video

So what's the ecosystem of your business?

Hi, I'm Simon Jordan and I want to welcome you back to another episode of my Marketing Hints and Tips.

So today, I want to talk to you about your ecosystem. So what does that mean?

Well, let me demonstrate.

Here we have an apple, okay? Let's say this is your business and you want people to come and buy your apple and eat it. So your ecosystem is everything around here.

So let's say, to promote this apple, you set up an apple podcast. Let's say you write a book on apples. Let's say you write blogs on apples. You then have some merchandise or you have some live events on apples. So everything to do with promoting this little baby is your ecosystem. So everything that revolves around here.

So be it a podcast, a book, blog post, as well as your website, social media as well, live events, if you're maybe speaking at other people's podcasts or events. They're all part of the ecosystem which drive people in to buy your apple.

So what are you doing?

If you're doing blogs, maybe you can do videos as well like this. Maybe you can do podcasts. Maybe you need to do more on social media, maybe Facebook Lives, that kind of thing. So they all help get people to find your apple and we all love apples, don't we?

Because what do they say? An apple a day keeps the doctor away. And I think if you throw it hard enough, it keeps everyone away.

Anyway, if you want more information and more marketing hints and tips and loads of more content, go to my website which is down there, SimonJordan.com and I'll see you on the next episode.

Take care, here's the apple.

 

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