So what does this all mean?
It means knowing your target market
It means focussing on what they are looking for and creating content to fulfil their needs
It means not always following the crowd but being confident in your own path
It means being willing to shake things up a bit
Talking of shaking things up a bit, I recently posted on my 5ThingsClear Facebook
page which is my passion project asking people to clear the planet of litter. The post is about why we need to care more for the planet than we do for reality TV stars. It showed an image of a polar bear that was very skinny (see below). I was stirring the pot and getting people to take notice.
At the time of typing this the post has been shared over 19,500 times with 5,300 likes only have just over 2,700 followers on that page.